Home / Training
Learn to generate inbound calls on command — not by accident.
We coach marketers, agencies, and business owners on the full performance and inbound marketing system behind every call we generate for clients: getting found, converting attention into a call, closing it, and keeping the customer. One system, taught end to end — not a single tactic in isolation.
Why performance + inbound, together
Performance marketing is the paid, measured side — ads, tracking, ROI per dollar. Inbound marketing is the earned side — content, SEO, and answer-engine visibility that pulls people in instead of interrupting them. Most training picks one and ignores the other.
Inbound call generation needs both: inbound work to get found without paying for every click, performance discipline to track which channel actually produced the call and which one is wasting money. We teach them as one connected system, not two separate courses.
Who this is for
- Marketers & agency owners who want to offer inbound call generation as a repeatable service.
- Local business owners who'd rather learn to run their own visibility than pay someone else indefinitely.
Not for: anyone looking for watch-only videos, or unwilling to do the setup work on a real niche and market during the cohort.
Eight modules, in the order a call actually happens.
Structured around attract → convert → close → retain — the standard inbound marketing arc, adapted specifically for phone calls instead of form-fills.
Attract — getting found by people ready to call
Local SEO, Google Business Profile & Answer-Engine Visibility
Category selection, service-area setup, and the newer skill of being cited when someone asks an AI assistant who to call, not just when they Google it.
Content & Hyperlocal Marketing
Writing for real search intent, town by town and niche by niche, instead of one page trying to rank everywhere at once.
Paid Performance Channels
Google Ads, Local Services Ads, and pay-per-call networks as an accelerant once the organic groundwork is in place — and how to stop paying for clicks that never turn into calls.
Convert — turning attention into a ringing phone
Websites & Landing Pages That Convert
Trust signals, CTA placement, and the layout choices that measurably move a visitor to dial instead of bounce.
Call Tracking & Attribution
Setting up dynamic number insertion and attribution (using platforms in the category of CallRail, CallTrackingMetrics, or Ruler Analytics) so you know exactly which channel, keyword, or page produced each call.
Close — turning the call into a customer
Handling & Qualifying the Call
What separates a call that closes from one that doesn't, and why response speed usually outweighs any other single fix.
Follow-Up, Nurture & CRM
A simple system for the calls that don't close on the first try — usually the majority, and usually the ones left to go cold.
Retain & Scale — keeping and growing what you built
Reviews, Retention & Pricing Your Own Services
Turning finished jobs into reviews and referrals, then deciding how to price what you now know how to do — profit-share, per-call, or retainer — for your own business or for clients.
Format
Live weekly sessions, a recorded library for anything you miss, and a private group where you get feedback on the actual niche and market you're working on — not a generic case study.
Where this comes from
This isn't a course built to sell a course. It's the same performance and inbound marketing system we run as a coach and operator for our own pay-per-call clients across eleven niches in four countries, structured into a curriculum. You're learning the current playbook, not a theoretical one.
See who we work with →Cohort-based, seats limited. Pricing confirmed on your qualification call.
We keep cohorts small enough for real feedback on your specific niche and market, so pricing depends on the current cohort and which track fits you. Apply and we'll walk through it together — no obligation.
About the coaching specifically.
Is this for agencies or for business owners?
Do I need marketing experience already?
Is this only about pay-per-call, or broader performance marketing?
What's the format?
How much does it cost?
Apply to see if the next cohort fits.
A few questions, all optional after the basics. We review every application ourselves.